Business Dynamics helps participants learn to use system dynamics tools and
techniques so that they can begin to develop a dynamic view of strategy. Participants
are taken through every phase from strategy development to implementation.
Teaching will include methods ranging from traditional lectures to
workshops and case studies. Frequent group work sessions will offer plenty
of opportunities for learning from peers as well. By the end of the course,
students will have a better understanding of the complexities of dynamic strategy
and will be familiar with the best and latest tools for strategy design and
The course content covers feedback mapping, archetypes, and building and using simulation models. The emphasis will be on developing the skills to create simulation models of business situations to help managers make better decisions when faced with uncertainty. Material will be distributed when needed.
The textbook is the 2nd edition of Strategic Modelling and Business Dynamics published by Wiley in June 2015 It can be purchased in paperback (or as an e-book) at www.wiley.com/go/strategicmodelling2e