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Management of Small and Medium Enterprises

Descrizione

The objective of this course is to provide the students with an analytical and decision making framework to deal with the main managerial issue of SMEs operating in tourism sectors. The course is organized around three focuses:

  1. SMEs management and decision making framework;
  2. Family businesses´ issues and decision making tools;
  3. Strategic management for service businesses

The course is based on readings, workshops, lectures, case discussions and experiential exercises.

Textbook
R. Normann, Service Management, Wiley, Chichester, 2000.
Further readings and slides will be provided.

Persone

 

Colombo G.

Docente titolare del corso

Informazioni aggiuntive

Semestre
Autunnale
Anno accademico
2016-2017
ECTS
3
Offerta formativa
Master of Arts in Economics and Communication in International Tourism, Corso di base, Conoscenze di base, 2° anno