This module examines key economic and policy issues across different media industries. The course covers many issues including international trade, business strategies, pricing policies, competition and owner concentration as they affect media firms and industries. Students will also be introduced basic economics features of various media industries, for example, the economics of newspapers, television, radio and online media. The course is an introductory one and assumes students have no background in economics. This course will introduce students to a number of broad and fundamental concepts relevant to the study of economics. Key concepts and issues related to the company, the consumer and the market will be examined. In order to complete the course successfully, students will need to read substantially and frequently consult the following materials:
Albarran, Alan (2016). The Media Economy. Second Edition. London: Routledge.Doyle, G. (2013). Understanding Media Economics. Second Edition. London: Sage.