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Efficacy of Health Communication via Media


For a long time, interpersonal face-to-face communication has been the only means to gather and discuss health-related information. With the rapid diffusion of mass media - print, radio, and TV - at the beginning of the 20th century this has changed and it became possible to disseminate health related information via the media to a broader audience at the same time. Eventually, the development of new technologies such as the Internet enabled yet another possibility of both mass and interpersonal mediated health communication. This scenario makes media knowledge and competence to deal with diverse media fundamental for delivering effective health communication messages, from traditional public health campaigns to eHealth and mHealth interventions. This course provides students with both a theoretical and practical knowledge of the role played by the media in the context of health, alternating front lectures and group discussions.



Camerini A.

Docente titolare del corso

Informazioni aggiuntive

Anno accademico