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New Media for Tourism Communication


The course New Media for Tourism Communication will provide students with the methodological tools to conceive, plan and manage new media projects in the field of tourism communication (eTourism). The course will cover a basic introduction to the relevant technological applications of the tourism industry, methods for the design and evaluation of tourism services, together with the management and promotional tools of web-based tourism communication.

When it comes to different levels of knowledge, the abovementioned competences entail that students will be able to

(i) know current eTourism applications, technologies and successful practices;

(ii) know how to plan, run and evaluate eTourism related activities;

(iii) be aware of the crucial role played by ICT within the tourism and hospitality sectors.

The course is organized in formal (ex-cathedra) lessons complemented by case studies and testimonials. The assessment will be undertaken in a form of collaborative group projects and a written exam.

Reading materials:

De Ascaniis, S., Borrè, A., Marchiori, E., Cantoni, L. (2015). Listen to your customers. How hotels manage online travel reviews: the case of hotels in Lugano. Information and Communication Technologies in Tourism 2015 (Proceedings of the International Conference in Lugano, Switzerland, February 3-6), Springer, Berlin – Heidelberg, pp. 59-72.


Garbani-Nerini, E., Kalbaska, N., Cantoni (up-coming). Evaluating the development and impact of an eLearning platform: the case of the Switzerland Travel Academy.


Inversini, A., Cantoni L. & Brülhart, C. (2012). MySwitzerland.com: analysis of online communication and promotion, Journal of information technology & tourism, 13/1, pp. 39-49


Inversini, A., Xiang, Z., & Fesenmaier, D.R. (2015). New media in travel and tourism communication: Toward a new paradigm. In L. Cantoni & J.A. Danowski (Eds.), Communication and Technology (2015, pp. 497-512). Berlin: De Gruyter Mouton. DOI (Chapter): 10.1515/9783110271355-029.

Kalbaska N., Janowski T., Estevez E., Cantoni L. (2017) When digital government matters for tourism: a stakeholder analysis, Journal of information technology & tourism, 17(3), 315-333.


Marchiori, E. & Cantoni, L. (2012). The Online Reputation Construct: Does it Matter for the Tourism Domain? A Literature Review on Destinations’ Online Reputation, Journal of information technology & tourism, 13/3, pp. 139-159.

Mele, E., & Cantoni, L. (2017). Localization of Tourism Destinations' Websites: Theory and Practices. In M. Bielenia-Grajewska, & M. Cortés de los Ríos, Innovative Perspectives on Tourism Discourse. Gdansk: IGI Global.


Picco Schwendener A., Reinhold H. J., Cantoni L. (2017) Usage Practices and User Types of a Municipal Wi-Fi Network: The Case of “WiFi Lugano”. ACM Press. Best Research Paper Award at ICEGOV2017, March 07 - 09, 2017, New Delhi, India, 292-301



Cantoni L.

Docente titolare del corso

Kalbaska N.

Docente titolare del corso

Hasenzahl L.


Informazioni aggiuntive

Anno accademico
Offerta formativa
Master of Arts in Economics and Communication in International Tourism, Corso di base, Conoscenze di base, 1° anno