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Event Management

Descrizione

The business of event management plays a key role in tourism, in sports, culture, and in business. In this course, students will get acquainted with the main strategies used when planning and managing events, learn about the key roles of stakeholders in events, risk assessment and feasibility models in addition to event resourcing and organisational approaches in order to manage successful events. Students will work on creating an event concept and developing an implementation plan for a major business and leisure destination.

Textbook
Bowdin, G. et al. (2010). Events Management. London: Routledge.

Persone

 

Odgers P.

Docente titolare del corso

Informazioni aggiuntive

Semestre
Autunnale
Anno accademico
2017-2018
ECTS
3
Offerta formativa
Master of Arts in Economics and Communication in International Tourism, Corso di base, Conoscenze di base, 1° anno