Ricerca di contatti, progetti,
corsi e pubblicazioni

Introduction to financial communication. From public disclosures to interpersonal relations

Descrizione

"The course offers a first overview of the realm of financial communication through the lens of communication theory, exploring its multiple forms ranging from mass communication to private conversations.
Communication is crucial in finance mostly because it enables the diffusion of information that financial players, first of all investors, need to construct their evaluations and decisions. Listed companies depend on effective communications to communicate their value to stockholders, to other investors and to a variety of stakeholders. Public communications from listed companies to the markets, often referred to as “disclosures”, impact stock price and are highly regulated. Central banks use communication, e.g. in the form of press conferences, as one of the key instruments of monetary policy. Financial analysts function as information intermediaries between listed companies and investors by taking part both to public and private interactions, from “conference calls” to “roadshows”. Business and financial media, from newspapers to the social media, also function as “information intermediaries” disseminate financial communications from a variety of sources to a variety of publics involved in the financial markets, including individual retail investors. Financial intermediaries, such as banks and asset managers communicate both publicly and privately with their client-investors, in particular private investors. Here, communication becomes a key element in building trust and solid relationships that often encompass a variety of domains and interests beyond finance proper (e.g. ethical investment, philanthropy).
The communicative practices connected to transactions in the financial markets will be described using a discourse approach to communication theory."

Date

Topic


21-Sep

Introduction. What is finance? What is communication?

28-Sep

Information and Financial Markets

05-Oct

Information and Communication

12-Oct

Signalling and Disclosure: Overt and Covert Communication in the Financial Markets

17-Oct

The interaction field of the Financial Markets and the Discourse System of Financial Communication

26-Oct

The Financial Communication of Listed Companies: Storytelling in the Financial Markets

02-Nov

Listed Companies talking to the Financial Community and with Shareholders. The Case of Earnings Confernce Calls

09-Nov

Listed Companies talking to the Media. The media coverage of CEOs.

16-Nov

The Business Media as Information Intermediaries. The Enron and HSBC cases

23-Nov

What Drives the Media. The Media Ownership

30-Nov

Communication and the Media Coverage during IPOs

07-Dec

Communication and relationship in the wealth management industry

14-Dec

The Intertwining of Mediated and Interpersonal Communication in Financial Communication

21-Dec

Wrap-up session

Teaching method
Besides attending classes regularly, students will be expected to take part in a series of exercises, designed to help them practise their communicative skills in writing and speech. In particular, extended role-playing simulations of a private banking dialogue will be held. Course activities will amount to 30% of the grade, while 70% will be attributed through a final oral exam.

 

Key References:

Jack, L., J. Davison & R. Craig (eds.). 2013. The Routledge Compainion to Accounting Communication. Routledge: Abingdon (Oxon)/ New York.

Palmieri, R.and C. Palmieri (2012). Text types, activity types and the genre system of financial communication. In: L. Gautier (Ed.), Les discoures de la bourse et de la finance. Forum Für Fachsprachen-Forschung. Berlin: Frank und Timme, 85-105.

Rigotti, E. & A. Rocci (2006), Towards a definition of communication context, in Colombetti, M. (ed.) The Communication Sciences as a Multidisciplinary Enterprise, Studies in Communication Sciences 6/2 (Anniversary Issue), p. 155-180

Rocci, A. 2014. The discourse system of financial communication. In M. Burger, (ed.) L’analyse des discours de communication publique. Cahiers de L’Institut de linguistique et des sciences du langage (CILSL, Lausanne), 31

Westbrook, Ian. 2014. Strategic Financial Communication. The Stock Price Story. Routledge, London

 

Further Reading:

Bargenda, Angela. 2015. “Sense-Making in Financial Communication: Semiotic Vectors and Iconographic Strategies in Banking Advertising.” Studies in Communication Sciences. doi:10.1016/j.scoms.2015.01.001.

Ehrmann, Michael, and Marcel Fratzscher. 2009. “Explaining Monetary Policy in Press Conferences.” Inernational Journal of Central Banking June: 41–84.

Koehler, Kristin. 2014. “Dialogue and Relationship Building in Online Financial Communications.” International Journal of Strategic Communication 8 (3): 177. doi:10.1080/1553118X.2014.905477.

Laskin, Alexander V. 2014. “Strategic Financial Communication.” International Journal of Strategic Communication 8 (3): 127–29. doi:10.1080/1553118X.2014.915659.

Leibbrand, Miriam Paola. 2015. “The Language of Executive Financial Discourse.” Studies in Communication Sciences. doi:10.1016/j.scoms.2015.03.006.

Lynch, J. 1996. Psychology of Relationship Banking, Gresham Books, Cambridge,.

Resche, Catherine. 2015. “Hedging in the Discourse of Central Banks.” Studies in Communication Sciences. doi:10.1016/j.scoms.2014.12.008.

Rocci, Andrea, Rudi Palmieri, and Laurent Gautier. 2015. “Introduction to Thematic Section on Text and Discourse Analysis in Financial Communication.” Studies in Communication Sciences. doi:10.1016/j.scoms.2015.04.002.

Whitehouse-Furrer, Marlies, and Daniel Perrin. 2015. “Comprehensibility and Comprehensiveness of Financial Analysts’ Reports.” Studies in Communication Sciences. doi:10.1016/j.scoms.2015.03.007.

Persone

 

Rocci A.

Docente titolare del corso

Raimondo C.

Assistente

Informazioni aggiuntive

Semestre
Autunnale
Anno accademico
2017-2018
ECTS
3
Offerta formativa