Prerequisites: Corporate Strategy, Strategic Marketing.
Today´s world is one of rapid change -technological, social, economic and political. Organisations, large or small, must respond to these changes in order to survive. The most successful organisations, however, are those which exploit and even create change. This course aims to expose students to the importance of linking creativity and innovation to strategy. It provides the tools and techniques that enable entry level managers to assist in the development, implementation and management of technology strategy and innovation at the business and corporate levels, in order to meet the competitive challenges of the knowledge-driven world economy.
Strategic Management of Technological Innovation by MELISSA SCHILLING (c2013) 4th edition
50% team project and 50% individual final exam.
Enrollment required. Limited number of participants.