In this course, students will be exposed to the world of social media communication and fashion blogging, which is one of the most recent and fastest developing domains in fashion communication. It's a domain that has impacted considerably the traditional communication strategies of fashion brands. The power of social media, its effectiveness and immediacy, will be studied. Students will learn the specific tools and strategies needed to make their own fashion communication original and competitive. They will be asked to design, run, and evaluate a social media campaign.
Bendoni, W. K. (2017). Social Media for Fashion Marketing. Storytelling in a Digital World. Bloomsbury Visual.
Greenwood, G.L. (2013). Fashion Marketing Communications. John Wiley & Sons, Ltd.