This course provides an introduction to qualitative research. At the end of the course, students will be able to:
This course provides an overview over the various aspects of qualitative research and compares its strength and weaknesses to quantitative research methods. Students will learn how to develop and conduct a qualitative research study (i.e., design, data collection, data analysis, and write-up). Students will also gain an understanding of the quality of a qualitative research study, particularly in light of common issues related to scientific validity and research ethics.
The course consists of a series of lectures conducted by the professor and applied in-class activities through which students will learn how to conduct a qualitative research study. Readings and exercises will be assigned ad-hoc to support the contents of the respective course lessons.
At the end of the course, students will complete a final exam that accounts for 100% of their final grade.
Lindlof T.R. & Taylor B.C. (2010). Qualitative communication research methods (3rd edition). London: Sage.