Digital corporate communication
New communication technologies and media platforms such as social networks, microblogs, video-sharing sites, geo-location services, accessible also via mobile devices (tablets and smartphones), are transforming the media landscape but also the way we develop interactions, tell our stories and build relationships in organizations and markets. This course will examine the impact of this transformation on our possibility to communicate, and to co-create value with customers, employees and the other stakeholders in the organization.
The readings for the course will include articles from journals and cases, and will be distributed by the teacher in digital forms via the Icorsi platform.
The evaluation will be based on individual work but also group work (max 30%).
Basic knowledge in corporate communication recommended.
Master of Science in Communication and Economics in Marketing (until A.Y. 2017), Corso a scelta, Minor in Digital Communication, 2° anno
Master of Science in Communication in Gestione dei Media (until A.Y. 2017), Corso a scelta, Minor in Digital Communication, 2° anno
Master of Science in Economics and Communication in Financial Communication, Corso obbligatorio, Conoscenze di base, 1° anno