Strategies and Markets of Digital Media
This module examines the concept of “digital media”, highlighting the innovation that is characterizing the media system and its evolution in the last three decades, and illustrating if and how the strategies of media industries are changing.
The course is composed of three parts:
- The main features of the editorial and audiovisual industry
- The business models and the value chain of the editorial and audiovisual products, as well as the demand and the supply
- The main strategies (integration, internationalization, diversification, etc.) of the industries involved in the launch of digital media in the European countries (France, Germany, United Kingdom, Italy and Switzerland).
Particular attention to new forms of digital television, as web and mobile TV, will be given. In order to complete the course successfully, students will need to present the strategy adopted by a digital media company.