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Market System Dynamics

Descrizione

The course addressed a fundamental question, which most marketing programmes leave untended: How do markets change? This question is crucial to see markets as dynamic and socially constructed systems, where a variety of agents interacts in their continuous making.
Answering this question allows marketers to understand what becomes valuable and virtuous, as well as what becomes worthless and immoral. It also illuminates on the mechanisms making certain customer positions and experiences more widespread than others. Last, inspection of market system dynamics unveils paradoxical effects, such as harmful effects of the most passionate consumers to a market or instead market success and stability deriving from its most critical observers.

Persone

 

Pellandini-Simányi L.

Docente titolare del corso

Informazioni aggiuntive

Semestre
Primaverile
Anno accademico
2018-2019
ECTS
6
Lingua
Inglese
Offerta formativa
Master of Science in Communication and Economics in Marketing and Transformative Economy, Corso di base, Corsi obbligatori, 1° anno

Master of Science in Digital Fashion Communication, Corso di base, Corsi obbligatori, 1° anno (3 ECTS)