Digital Fashion Communication: Social Media Communication and Fashion Blogging

This course critically defines the concept of social media communication and fashion blogging within the complex fashion communication ecosystem. It is one of the most recent and fastest developing domains that has impacted the traditional communication strategies of fashion brands considerably.

The power of social media, its effectiveness, immediacy, as well as critical issues involved (e.g. potential risks, crisis communication) will be studied.

Students will learn the specific tools needed to make social media communication original, engaging, and competitive. They will be asked to critically analyse and evaluate succesfull/un-succesfull social media campaigns. Students will then make recommendations as to how they could be further improved/implemented in the future by including budgetary implications.

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