Roland Rüppell is a postdoctoral research and teaching associate at the Institute of Marketing and Communication Management (IMCA) of the Università della Svizzera italiana (USI).
His research investigates the social and professional consequences of using new digital sharing technologies as well as ways to improve the accuracy of consumer preference measurement. It has been published in internationally leading academic journals such as the Proceedings of the National Academy of Sciences of the United States of America and presented at several management and marketing conferences. Write-ups have appeared in Forbes Magazine, amongst others.
Roland has been a visiting scholar at the Stern School of Business of New York University and the Alberta School of Business. At IMCA, he was a tutor and lecturer in pricing for several years. He holds a Ph.D. in marketing from USI as well as a master’s degree with a double major in communication science and business administration from the University of Mainz. In his academic career, he has won scholarships and awards from the Swiss National Science Foundation, Sawtooth Software, the Blackberry Academic Program, the German Academic Exchange Service and the Yellow Pages Association of the United States.