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Lisa Märcz



Lisa Märcz is a PhD student and a Teaching Assistant at the Faculty of Communication, Culture and Society, Institute of Marketing and Communication Management (IMCA) at USI.

She is committed to the guidance and coordination of students in BA Marketing and MA Critical Consumer Behavior, supervised by Prof. Michael Gibbert. As a new coordination member of the WCP World Challenges Program, she is dedicated to the Master elective course Tackling World Challenges (TWC) and the Bachelor specialization of Intercultural Communication and Economics (ICE).

Her research focuses on human-nonhuman relations, wildlife management, animal agency, interdisciplinary science, and sustainability. She studied biosciences, cultural anthropology and American studies in Germany (Rostock and Mainz) and Switzerland (Zurich and Berne), and published her BA thesis at the University of Mainz to "Feral children: Questioning the human-animal boundary from an anthropological perspective". After her MA thesis "In the Eyes of the Other: What Facebook Users reveal about Human-Wolf Relations", current projects include, inter alia, human-wolf relations in Switzerland and Northern Italy, and human-nonhuman relations of consumerism.