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Nathaly Aya Pastrana



Nathaly Aya Pastrana, MSc: Doctoral Student and Research Assistant, Institute for Public Communication (ICP), Faculty of Communication Sciences. Member of the research group BeCHANGE since 2016. PhD Student, Swiss School of Public Health Plus (SSPH+).

Ms. Aya Pastrana is a member of the research for development (r4d) project “COHESION” that aims at improving health systems for noncommunicable diseases (NCDs) and neglected tropical diseases (NTDs) in Mozambique, Nepal and Peru. Her contributions are on the internal and external communication aspects of the project, as well as on qualitative research related to communication, health policy and community health perceptions. She is currently studying social marketing in relation to NCDs and NTDs, considering gender and equity.

Prior to joining USI, Nathaly worked in Colombia as consultant for the UNDP in gender equality in organizations (EQUIPARES program), and for Pontificia Universidad Javeriana in social responsibility projects. She has held positions as Communication and Marketing Officer at the SME La Pescaderia gourmet (Cali, Valle del Cauca) and Junior Assessor for Colombia’s country brand at the government agency PROCOLOMBIA (Bogota, D.C). She has also served local NGOs and citizen initiatives related to community development and humanitarian responses.

She currently serves on the Communication Committee of the International Social Marketing Association (iSMA), is part of the working group creating the Social Marketing Association for Latin Americans, is a member of the European Social Marketing Association (ESMA), and supports Colombian NGOs and SMEs in marketing communication.

Nathaly holds a Master of Science in Marketing with emphasis in Corporate Social Responsibility from our university, and a Bachelor in Business Administration with concentration in Marketing from Pontificia Universidad Javeriana, Colombia.


Social Marketing, Health Communication, Neglected Tropical Diseases (NTDs),

Noncommunicable Diseases (NCDs), Gender