Touching the Cloth: Haptics in Fashion Digital Communication
Informazioni aggiuntive
Autori
Ornati M.
Tipo
Contributo in atti di convegno
Anno
2019
Lingua
Inglese
Sommario
Touch sensations are important elements of fashion retail that are significantly curtailed in the e-commerce user experience. Online, touch-related apparel information is only alluded to through audio-visual and textual clues. Trends in haptic technologies and applications indicate computer-mediated tactile experiences might fill this sensory void. Research into these developments and their implication for fashion brands is, to our knowledge, still limited. To address this gap, the author intends to conduct research - via appropriate qualitative and quantitative methodologies – into the following topics: how tactile properties are conveyed online; the relevance of tactility for product returns; fashion managers’ interest towards haptic technologies; and a potential user group’s perception of haptics.
Parole chiave
Touch, Haptics, Fashion digital communication, E-commerce
Titolo atti di convegno
Fashion Communication in the Digital Age
Number ( Month )
July
Editore
Springer
Nome convegno
FACTUM19
Luogo convegno
Centro Stefano Franscini, Ascona
Data convegno
July, 2019
ISBN
9783030154363
