Synthesizing Literature With a (Research) Purpose: Systematic Literature Review as a Method in Food and Health Marketing and Consumer Research
Informazioni aggiuntive
Autori
Tipo
Contributo in libro
Anno
2023
Lingua
Inglese
Abstract
This case study details the experience of conducting and publishing three studies in the field of health and food marketing and consumption. Despite differences in orientation, research objective, and even epistemological standing, all three of them have followed the systematic literature review principles and procedures across the main stages of the review process. By explaining the review process, step by step, and focusing more specifically on the most significant choices and decisions that had to be made throughout the review, this case is intended as a set of practical recommendations, considerations, and warnings to those who are willing to undertake a research project based on systematic literature review as a method in the field of business and marketing research.
Libro
Sage Research Methods: Business
Editore
Sage Research Methods: Business
Pagina inizio
1
Pagina fine
25
