Reading Direct-To-Consumer Advertising. A qualitative study from argumentation theory on its dialectical and rhetorical features
Informazioni aggiuntive
Autori
Rubinelli S.,
Nakamoto K.,
Schulz P. J.
Tipo
Atti di conferenza
Anno
2007
Lingua
Inglese
Collana
In: F.H. van Eemeren, J.A. Blair, C.A. Willard, B. Garssen (eds.), Proceedings of 6th ISSA Conference on Argumentation, Amsterdam 27-30 June 2006, volume II, 1211-1217
