Brand New Ventures? Insights on the Branding Practices and Rationale of Start-up Companies
Informazioni aggiuntive
Autori
Bresciani S.,
Eppler M.
Tipo
Atti di conferenza
Anno
2010
Lingua
Inglese
Collana
6th Thought Leaders International Conference in Brand Management, Lugano, Switzerland, 18-20 April 2010
