Product Category Perceptions, Elaborative Processing and Brand Name Extension Strategies
Informazioni aggiuntive
Autori
Chakravarti D.,
MacInnis D. J.,
Nakamoto K.
Tipo
Atti di conferenza
Anno
1990
Lingua
Inglese
Collana
in M. Goldberg, G. Gorn, and R.W. Pollay (Eds.), Advances in Consumer Research, Vol. 17, Provo, UT: Association for Consumer Research, 1990, 910-916.
