Stakeholders in promotional genres. A rhetorical perspective on marketing communication
Informazioni aggiuntive
Autori
Tipo
Contributo in libro
Anno
2013
Lingua
Inglese
Edizione
In G. Kišiček and I.Ž. Žagar. (Eds.), What do we know about the world? Rhetorical and argumentative perspectives, 365-389. Ljubljana: Digital Library of Slovenia & Windsor Studies in Argumentation