Istituto di marketing e comunicazione aziendale (IMCA)
Progetti
Approvati (1)
In corso (4)
- Zamparini A. (2023) New Ways of Making Sense of Who We Are: How Digital Transformation Challenges Organizational Identity Construction
- Mengis J. (2022) Un resoconto pratico-teorico dell'attenzione organizzativa
- Pellandini-Simányi L. (2021) Social patterning of economic subjectivities and the digital transformation of retail finance in Switzerland
- Gibbert M. (2020) Teaching Sustainability Contextually: South-North Learning from the Best
Conclusi (17)
- Gibbert M. (2020) Does it ‘pay’ to be on time? Different conceptualizations of time in qualitative theorizing and the link to citation impact.
- Gibbert M. (2017) (How) are Outliers Used for Theory Building in Management and Organization Science? The Link Between Rigor and Impact in Deviant Case Analysis
- Pellandini-Simányi L. (2017) Driving forces of the financialization of everyday life
- Seele P. (2017) Greenwashing accusations and their effect on CSR trust in B2B settings. Does it pay not to engage in greenwashing?
- Mengis J., Lurati F. (2016) Eventi culturali in cerca di spazio: pratiche organizzative e relazionali del Locarno Festival
- Hofstetter R. (2015) The Benefits of Thinking Less: How Deliberation Can Harm Consumer Judgment
- Mendini M. (2014) Processing Style, Mood, and Regulatory Focus in Taxonomic vs. Thematic Product Choices
- Seele P. (2014) La mancanza di credibilità nel reporting sulla sostenibilità
- Seele P. (2013) STUDIUM SUSTAINALE - Lo sviluppo, il test e l’analisi di un concetto di insegnamento che combina lo Studium-Generale traditionale con lo sviluppo sostenibile
- Gibbert M. (2012) When do different category formats influence mass customization decisions?
- Gibbert M. (2011) Does it pay to be rigorous? The link between validity, reliability and impact in management case-study research
- Haas A., Snehota I. (2010) Value Orientation of Salespeople: Conceptualization, Consequences, Antecedents, and Contingencies
- de Chernatony L. (2010) Thought Leaders International Conference in Brand Management
- Corsaro D. (2010) Understanding the Relationship between Network Picture Characteristics and Strategic Networking Activities in Business Markets
- Eppler M., Lanza M. (2006) Viz.ch - An E-learning Course on Visual Literacy for Communication, Engineering and Business
- Rigotti E. (2004) ARGUMENTUM - E-course di Teoria dell'Argomentazione per le scienze umane e sociali
- Eppler M. (2003) Comunicazione del sapere tra gli esperti e i responsabili delle decisioni nel campo del management
