Sabrina Mazzali Lurati
http://usi.to/c32
Publications
Key publications (5)
- Rocci A., Mazzali Lurati S., Pollaroli C. (2018) The argumentative and rhetorical relevance of multimodal metonymy
- Palmieri R., Mazzali Lurati S. (2016) Multiple audiences as text stakeholders. A conceptual framework for analyzing complex rhetorical situations
- Mazzali Lurati S., Pollaroli C. (2014) A pragma-semiotic analysis of advertisements as multimodal texts: a case study
- Mazzali Lurati S. (2014) Boris Uspenskij and the semiotics of communication: An essay and an interview
- Mazzali Lurati S. (2009) Subjects and reading strategies in hypermedia: the re-emergence of the author
Journal Article (19)
- Palmieri R., Mercuri C., Mazzali Lurati S. (2022) Persuasive reasons in crowdfunding campaigns: Comparing argumentative strategies in successful and unsuccessful projects on Kickstarter, Journal of Strategic Communication:332-355
- Mazzali Lurati S., Pollaroli C., De Ascaniis S. (2018) Multimodality and Argumentation in Online Visit Recommendations. An Action-centered Analysis, International Review of Pragmatics. Special issue “Pragmatic insights for multimodal argumentation” guest edited by Assimakis Tseronis and Chiara Pollaroli:270-293
- Rocci A., Mazzali Lurati S., Pollaroli C. (2018) The argumentative and rhetorical relevance of multimodal metonymy, Semiotica. Special issue Multimodality in Argumentation:123-153
- Palmieri R., Mazzali Lurati S. (2017) Practical reasoning in corporate communication with multiple audiences, Journal of Argumentation in Context:167-192
- Palmieri R., Mazzali Lurati S. (2016) Multiple audiences as text stakeholders. A conceptual framework for analyzing complex rhetorical situations, Argumentation
- Mazzali Lurati S. (2014) Boris Uspenskij and the semiotics of communication: An essay and an interview, Semiotica, 199 (1/4):109-124
- Mazzali Lurati S. (2011) Genere e portatori di interesse: due nozioni-chiave per la scrittura nelle organizzazioni, Cultura e comunicazione, 04, 12-18
- Mazzali Lurati S. (2010) Unravelling the mechanisms of multimodal multiplication. - Review article of Bateman, J. (2008): Multimodality and Genre. A Foundation for the Systematic Analysis of Multimodal Documents, Semiotica, 182-1/4, 529-533
- Mazzali Lurati S. (2009) Subjects and reading strategies in hypermedia: the re-emergence of the author, In: P. Cobley, A. RAndviir & P. Schulz: Sociosemiotica/Subjectivity, double special issue of Semiotica, 173-1/4, 525-555.
- Mazzali Lurati S., Rigotti E. (2007) Compte rendu de l'ouvrage: Uspenskij, B.A. (2007). Ego Loquens. Jazyk i kommunikacionnoe prostranstvo. [La langue et l'espace communicatif], Moskva: RGGU, Studies in Communication Sciences, 1(7), 277-281
- Mazzali Lurati S. (2007) Here is the author! Hyperlinks as constitutive rules of hypertextual communication, Semiotica, 167 - 1/4, 135-168.
- Mazzali Lurati S. (2007) Understanding literary texts by seeing. Images in hypertextual transpositions, In: P. Cobley (ed.): Popular culture, special issue of International Journal of Applied Semiotics, 1(6), 33-51.
- Mazzali Lurati S. (2006) Knowledge through hypermedial applications. A semiotic approach to new media, In: M. Colombetti (ed): Communication Sciences as a multidisciplinary enterprise, special issue of Studies in Communication Sciences - Studi di scienze della comunicazione, 6/2, 313-326.
- Mazzali Lurati S., Schulz P. J. (2004) A semiotic approach to new media for literary studies. New conditions for the act of reading?, In: S. Arroyo & C. Lacalle (eds): Semiotica e informatica: una nueva alianza, Razon y Palabra, 38.
- Mazzali Lurati S. (2003) Literature and hypertext: the reading act of literary works in hypertextual transpositions, L. Cantoni & P. Schulz (Eds): New Media in Education, special issue of Studies in Communication Sciences - Studi di Scienze della comunicazione, 3(3):239-244
- Mazzali Lurati S., Schulz P. J. (2003) The actualization of reading strategies in hypermedia, Document Design 4(3), 246-268
- Mazzali Lurati S. (2002) Review of: Hockey, S. (2000): Electronic Texts in the Humanities, Studies in Communication Sciences - Studi di scienze della comunicazione, 2(1), 204-206
- Mazzali Lurati S. (2001) Compte rendu de l'ouvrage: Lobin, H. (Hrsg.) (1999). Text im digitalen Medium. Linguistische Aspekte von Textdesign, Texttechnologie und Hypertext Engineering, Opladen/Wiesbaden: Westdeutscher Verlag, Studies in Communication Sciences - Studi di scienze della comunicazione, 1(1), 305-309
- Mazzali Lurati S. (2000) Clemente Rebora, poeta mistico., Rassegna Europea di Letteratura Italiana, 14, 75-104.
Book chapter (7)
- Greco S., Mazzali Lurati S. (2021) Rhetoric. The Palgrave Encyclopedia of the Possible. Palgrave Macmillan, 1-10
- Mazzali Lurati S., Pollaroli C. (2016) Blending metaphors and arguments in advertising. F. Ervas and E. Gola (Eds.), Metaphor and Communication. Amsterdam: John Benjamins, 498-525
- Mazzali Lurati S., Pollaroli C. (2014) A pragma-semiotic analysis of advertisements as multimodal texts: a case study. A. Maiorani and C. Christie (Eds.), Multimodal Epistemologies: Towards an Integrated Framework. London: Routledge, 66-82
- Mazzali Lurati S., Schulz P. J. (2014) Attention in context: from Ancient rhetoric to contemporary communication sciences. A Rocci and G. Gobber (Eds), Language, reason and education. Studies in honor of Eddo Rigotti. Bern: Peter Lang, 217-231
- Rocci A., Mazzali Lurati S., Pollaroli C. (2013) Is this the Italy we like? Multimodal argumentation in a Fiat Panda TV commercial. In B. Pennock-Speck and M.M. del Saz Rubio (Eds.), The multimodal analysis of television commercials, 157-187. Valencia: Publicacions de la Universitat de València (PUV)
- Mazzali Lurati S., Pollaroli C. (2013) Stakeholders in promotional genres. A rhetorical perspective on marketing communication. In G. Kišiček and I.Ž. Žagar. (Eds.), What do we know about the world? Rhetorical and argumentative perspectives, 365-389. Ljubljana: Digital Library of Slovenia & Windsor Studies in Argumentation
- Cantoni L., Mazzali Lurati S. (2005) Photography, semiotics of, in Keith Brown (ed.), ELL - Encyclopedia of Language & Linguistics. Elsevier, Oxford, 2nd edition, v. 9, pp. 569-571
Working paper (1)
Conference proceedings (3)
- Palmieri R., Mazzali Lurati S. (2016) Practical argumentation and multiple audience in policy proposals. In: D. Mohammed & M. Lewinski (Eds.), Argumentation and Reasoned Action: Proceedings of the First European Conference on Argumentation, Lisbon, 9-12 June 2015 (Volume I). College: London. European Conference on Argumentation (ECA)
- Mazzali Lurati S., Schulz P. J., Bolchini D. (2004) Coherence in Websites: a Semiotic Framework of Understanding. Signs of the World: Interculturality & Gobalization. - 8th International Congress of the IASS-AIS Lyon, France, July 7-12, 2004.
- Mazzali Lurati S. (2002) Literature and new technologies: the "Reading poetry" case study. F. Flückiger, C. Jutz, P. Schulz & L. Cantoni (Eds): Virtual Campus Initiatives. 4th International Conference on New Educational Environment, Lugano, May 8-11, 2002, Bern: net4net, 19-22
Article in conference proceedings (1)
- Mazzali Lurati S. (2016) Practical Argumentation and Multiple Audience in Policy Proposals. D. Mohammed & M. Lewínski: Argumentation and Reasoned Action.. European Conference on Argumentation. Lisbon. 9-12.6.2015
Report in scientific conference (6)
- Mazzali Lurati S., Pollaroli C., Marcantonio D. (2018) The rhetorical and argumentative relevance of ‘extreme consequence’ in advertising. ARGAGE Argumentation and Language. Lugano. 7-9 February 2018
- Mazzali Lurati S., Pollaroli C., De Ascaniis S. (2015) Believe me! I tell you and I show you: you must go! Connective pragmatic predicates in multimodal argumentative reviews for the Great Cathedral and Mosque in Cordoba. 14th Conference of the International Pragmatics Association. Antwerp. 26-31 July
- Mazzali Lurati S., Pollaroli C. (2012) Convincing thorugh modes: how multimodal argumentation works in TV commercials. Paper presented at CADAAD 2012. Critical approaches to discourse analysis across disciplines. 4th - 6th July, Braga (Portugal)
- Mazzali Lurati S., Filimon I. A., Pollaroli C. (2012) Genre and officium in multimodality: A rhetorical perspective on annual reports.. Paper presented at 6th International Conference on Multimodality (6ICOM), 22nd – 24th August, London, (UK)
- Mazzali Lurati S., Pollaroli C. (2012) Stakeholders in promotional genres. A rhetorical perspective on marketing communication. Paper presented at First Croatian International conference on Rhetoric (in honor of Ivo Skaric), 19th – 22nd April, Postira, Croatia
- Mazzali Lurati S., Pollaroli C. (2011) A pragma-semiotic analysis of ads as multimodal texts. SFL meets Pragmatics: Analysing Multimodal Discourse. Loughborough, UK. 1st – 3rd September
Conference poster (2)
- Mazzali Lurati S., Pollaroli C. (2012) Multimodalité et analyse du discours: l’exemple d’un publicité de presse. Poster presented at 7e Giornate svizzere della linguistica. 13th – 14th September, Lugano, Switzerland
- Mazzali Lurati S., Pollaroli C. (2011) Blending metaphors and arguments in advertising.. Poster presented at Metaphor and Communication. 12th – 14th May, Cagliari, Italy
