Salvatore Maione
http://usi.to/twr
Publications
Key publications (1)
Journal Article (1)
- Mendini M., Peter P., Maione S. (2022) The potential positive effects of time spent on Instagram on consumers’ gratitude, altruism, and willingness to donate, Journal of Business Research, 143:16-26
Article in conference proceedings (3)
- Mendini M., Maione S. (2020) How do consumers emotionally and linguistically react to masstige collaborations? Evidence from the fashion industry. 2020 Global Marketing Conference. 2020 Global Marketing Conference. Seoul. November 5-8
- Mendini M., Peter P., Maione S. (2020) Instagram as agent of change: when social media makes us grateful and more altruistic. 2020 Global Marketing Conference. 2020 Global Marketing Conference. Seoul. November 5-8
- Maione S., Schiestel L. M., Hofstetter R. (2018) Integrating travelers’ heterogeneity in subscription choice processes through Hybrid Choice Modelling: An application to the Swiss railway market. 2018 Global Marketing Conference. Global Alliance of Marketing & Management Associations. 2018 Global Marketing Conference. Tokyo. July 19-22
Conference poster (1)
- Schiestel L. M., Maione S. (2018) Rush Hour Avoidance in Swiss Public Transport: An Empirical Analysis of Travel Cards with Different Rush Hour Access Options. Transportation Research Board
Other publication (2)
- Maione S., Schiestel L. M., Hofstetter R. (2017) Innovation Potential in Pricing and Product Line Design of SBB Based on the Increasing Heterogeneity of Customers: An Empirical Analysis of Train Section and Rush Hour Access
- Maione S. (2011) Modelli Multidimensionali per la valutazione dei sistemi universitari
