AI2Pub - AI Insights to the Public through bi-directional media channels

Artificial Intelligence (AI) has become a powerful and pervasive technology in recentyears, influencing numerous aspects of our daily lives. We encounter AI throughrecommendation algorithms in online stores, voice-activated smartphone assistants, orthe widespread use of technologies like ChatGPT. However, its rapid growth andintegration into society raise complex questions and concerns among the public. Publicopinions on AI vary widely; while some people are enthusiastic about its potential torevolutionize industries and enable breakthroughs in fields such as medicine, othersfear that AI could lead to undesirable outcomes, such as a loss of human control orprivacy. These views are often shaped by media narratives and the competing interestsof different stakeholders, which play a significant role in influencing both publicopinion and policy decisions. Our team of scientists and communication experts aims to enhance the understandingof AI technologies among the Swiss people, with a particular focus on teenagers andfemale students, to create a positive societal impact. Building on the foundations of ourprevious project, NewsOnAI, we will expand beyond traditional media such asnewspapers and employ diverse methods, including artistic performances andinteractive exhibitions. We will design these activities to be highly interactive,encouraging active participation and dialogue. Activities will include themed theaterplays that explore AI’s impact on everyday life, exhibitions where participants caninteract with AI tools, and workshops specifically designed for teenagers and femalestudents to discuss AI’s future role in society. Feedback collected will include real-timeaudience reactions, structured questionnaires, and focus group discussions, which willbe analyzed to continuously refine and adapt our engagement strategies.Our primary audience includes Swiss citizens interested in cultural activities,particularly teenagers who are keen to follow new trends. Additionally, we arecommitted to addressing gender aspects by designing content and activities thatspecifically appeal to female students. We aim to inspire and empower young women totake on more prominent roles in shaping the digital world, acknowledging that theyhave historically been underrepresented in these fields. As societal attention shiftstoward greater inclusion, our project will contribute to fostering a more balanced andequitable digital future.