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    From Scooters to Choppers: Product Portfolio Change and Organizational Failure

    Additional information

    Authors
    Wezel F. C.
    Type
    Journal Article
    Year
    2006
    Language
    English
    Journal
    Long Range Planning, 39: 11-28

    Organisational units

    Institute of Marketing and Communication Management (IMCA)

    Centre for Organisational Research - Organization and Management Theory (CORe)

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