Search for contacts, projects,
courses and publications

The Second Life of Food: When Social Marketing Bridges Solidarity and Waste Prevention. The Case of the Italian Food Bank

Additional information

Authors
Silchenko K., Simonetti F., Gistri G.
Type
Book chapter
Year
2019
Language
English
Abstract
Building on the social ecological framework, the case of the Italian Food Bank sheds light on how multi-level social marketing strategies and synergistic collaborations between various groups of stakeholders could create an enabling environment for change that eventually benefits the individuals, communities, environment, and society at large. The Italian Food Bank has been recovering the food that would otherwise end up in the landfills in order to redistribute it to the charitable organizations for the benefit of those in need since 1989. It further takes an active role in public policy advocacy, spreading the best industry practices and public awareness-raising initiatives aimed at curbing food waste in collaboration with food producers, retailers, public institutions and other non-profits. In this way, by bridging two urgent social problems - of food waste and food insecurity - as well as connecting public, non-profit and for-profit organizations, it eventually transforms ‘food recovery’ from a cost to a multiplied value, thus creating a win-win and a virtuous circle for all stakeholders involved.
Book
Social Marketing in Action: Cases from Around the World
Publisher
Springer International Publishing
Start page number
119
End page number
134
Editor
Basil, D. Z.; Diaz-Meneses G.; Basil, M. D.