Consumers Participation in Market Co-Creation: How Gays Impact Marketing Strategies through Consumer Society
Additional information
Authors
Podestà S.,
Visconti L. M.
Type
Book chapter
Year
2008
Language
English
Book
Strategic Market Creation: A New Perspective on Marketing and Innovation Management
Publisher
John Wiley & Sons, Ltd
Start page number
389
End page number
411
Editor
Karin Tollin and Antonella Carù
