Brand Story-making and Digital Conversations
Additional information
Authors
Visconti L. M.,
Van Laer T.
Type
Article in conference proceedings
Year
2016
Language
English
Conference proceedings
Advances in Consumer Research
Publisher
Duluth, MN: Association for Consumer Research
Start page number
103
End page number
107
Meeting name
ACR North American Conference
Meeting place
Berlin
Meeting date
October, 27-30 2016
Editor
Page Moreau and Stefano Puntoni
