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Bringing the Nation to the Nation Branding Debate: Evidences from Ukraine

Additional information

Authors
Bagramian R., Üçok Hughes M., Visconti L. M.
Type
Article in conference proceedings
Year
2012
Language
English
Conference proceedings
Proceedings of the 2012 Academy of Marketing Science World Marketing Congress
Start page number
381
End page number
384
Meeting name
Academy of Marketing Science World Marketing Congress
Meeting place
Atlanta
Meeting date
August 28 - September 1 2012
Editor
Kirk Plangger