Mediterranean Marketing: Towards a Hegelian Synthesis of the Modernist ‘Thesis’ and the Postmodern ‘Antithesis’
Additional information
Authors
Type
Article in conference proceedings
Year
2006
Language
English
Conference proceedings
European Marketing Conference Proceedings
Publisher
Athens University of Economics and Business Press
Start page number
226
End page number
227
Meeting name
EMAC Conference
Meeting place
Athens
Meeting date
April 25-29 2006
Editor
George J. Avlonitis, Nikolaos Papavassiliou, and Paulina Papastathopoulou
