Social Media Metrics: Practices of Measuring Brand equity and Reputation in Online Social Collectives
Additional information
Authors
Mandelli A.,
Accoto C.,
Mari A.
Type
Conference proceedings
Year
2010
Language
English
Meeting name
Proceedings of the 6th International Conference "Thought Leaders in Brand Management"
Meeting place
Lugano, Switzerland
Meeting date
18-20 April 2010
ISBN
978-88-6101-006-2
