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Building a Corporate Image Through Identity Stories: an Empirical Investigation.

Additional information

Authors
Illia L., Zamparini A.
Type
Report in scientific conference
Year
2012
Language
English
Series
-16th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, Milan, Italy, May 29-31 2012.Best Conference Paper Award
Meeting name
16th International Conference on Corporate Reputation, Brand, Identity and Competitiveness
Meeting place
Milan Italy
Meeting date
May 2012