Convincing through modes: how multimodal argumentation works in TV commercials
Additional information
Authors
Mazzali Lurati S.,
Pollaroli C.
Type
Report in scientific conference
Year
2012
Language
English
Series
Paper presented at CADAAD 2012. Critical approaches to discourse analysis across disciplines. 4th - 6th July, Braga (Portugal)
Meeting name
CADAAD 2012 Critical approaches to discourse analysis across disciplines
Meeting place
Braga (Portugal)
Meeting date
4th-6th July
