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Is this the Italy we like? Multimodal argumentation in a Fiat Panda TV commercial

Additional information

Type
Book chapter
Year
2013
Language
English
Edition
In B. Pennock-Speck and M.M. del Saz Rubio (Eds.), The multimodal analysis of television commercials, 157-187. Valencia: Publicacions de la Universitat de València (PUV)