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How Should We Measure Consumers’ Willingness to Pay? An Empirical Comparison of State-of-the-Art Approaches

Additional information

Authors
Miller K., Hofstetter R., Krohmer H., Zhang J.
Type
Article in conference proceedings
Year
2009
Language
English
Conference proceedings
EMAC
Meeting name
EMAC
Meeting place
Nantes
Meeting date
26-29 May, 2009