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Developing FAN, a Physical Activity and Nutrition e-Intervention: Focus on Customer Orientation, Insight and Segmentation

Additional information

Authors
Rangelov N., Suggs L. S.
Type
Report in scientific conference
Year
2014
Language
English
Meeting name
2nd ESMA (European Social Marketing Association) Conference
Meeting place
Rotterdam, The Netherlands.
Meeting date
September 25-26, 2014