Relationship Marketing - What does it promis and What does it deliver? An empirical examination of repeat purchase customers
Additional information
Authors
Snehota I.,
Svderlund M.
Type
Conference proceedings
Year
1998
Language
English
Meeting name
Proceedings of European Marketing Accademy Conference
Meeting place
Stockholm
Meeting date
20-23 May, 1998
Pages (or article number)
311-330
