Communication law
People
Course director
Description
The module aims to introduce students to the main regulatory sources applicable to communication in the fields of fashion and mass media. The structure is divided by legal field and includes the main channels and tools that communication experts and innovative managers use to communicate with the public. Practical cases and food for thought on how to manage legal and reputational risks will be presented. Special attention will also be given to the following areas: birth and development of IT and Internet law, media freedoms and constraints (including liability for published content), journalistic activity, advertising, generative AI, social media, e-commerce, intellectual property (trade secrets, copyright and trademark law), as well as protection of personality, privacy and personal data.
Objectives
Introduce the students to the basics of Swiss and international communication laws and regulations, especially with reference to online channels and emerging technologies.
Teaching mode
In presence
Learning methods
Classes (theory and practical cases), open discussions, recommended activities/readings, guest lectures by prominent speakers active in the field of technology and communication.
Examination information
In writing: multiple-choice (section 1) and open questions (section 2).
Bibliography
- Agrawal, Ajay, Gans, Joshua, Goldfarb, Avi. Prediction machines: the simple economics of artificial intelligence. Boston, Massachusetts: Harvard Business Review Press, 2018.
- Cellina, Eva. La commercialisation des données personnelles: aspects de droit contractuel et de protection des données. Genève: Schulthess éditions romandes, 2020.
- Cornu, Daniel, Gianora, Tristan. Le droit à l'oubli: du mythe à la réalité. Lausanne: Centre du droit de l'entreprise droit industriel, droit d'auteur, droit commercial de l'Université de Lausanne, 2015.
- D'Avila Bendayan, Margareth. Les mesures de surveillance des télécommunications sur Internet par les autorités en Suisse, en France et en Allemagne: étude de droit comparé et de droit européen. Berne: Stämpfli Éditions, 2024.
- Frattolillo, Andrea. Le droit constitutionnel des médias à l'ère numérique: de la définition des médias à la compétence de la Confédération, en passant par la liberté du journalisme. Berne: Stämpfli Editions, 2024.
- Kohler, Salome, Alexander, Kern, Dell'Erba, Marco. Web tracking and its effects on online privacy. Zürich: Dike Verlag, 2024.
- Lessig, Lawrence. Code and other laws of cyberspace. New York: Basic Books, 1999.
- Meier, Philippe, Métille, Sylvain, Benhamou, Yaniv. Loi fédérale sur la protection des données. Bâle: Helbing Lichtenhahn, 2023.
- Moreillon, Laurent, Dupuis, Michel. CP Code pénal. Bâle: Helbing Lichtenhahn, 2012.
- Moreillon, Laurent, Dupuis, Michel. Code pénal I: partie générale, art. 1-110. Bâle: Helbing Lichtenhahn, 2008.
- Müller, Jürg, Simon, Jürg. Handbuch kollidierende Kennzeichen. 2. Auflage. Bern: Stämpfli Verlag, 2024.
- Reusser, Steve. L'admissibilité des hyperliens en droit d'auteur. Bâle: Helbing Lichtenhahn, 2014.
- Spiecker Döhmann, Indra, Papakōnstantinu, Euangelos, Hornung, Gerrit, Hert, Paul <, Albrecht, Jan Philipp. General Data Protection Regulation: article-by-article commentary. First edition. Baden-Baden, Germany München, Germany Oxford, United Kingdom: Nomos, 2023.
- Stengel, Cornelia, Weber, Thomas. Digitale und mobile Zahlungssysteme: Kredit- und Debitkarten, Wallets, virtuelle Währungen und Kryptowerte. 2., überarbeitete und ergänzte Auflage. Zürich Genf: Schulthess §, 2024.
- Unknown, Unknown. Handbook on European data protection law: 2018 edition. Publications Office, 2018.
- Zuboff, Shoshana. The age of surveillance capitalism: the fight for the future at the new frontier of power. London: Profile Books, 2019.
Education
- Master of Science in Communication in Media Management, Lecture, 1st year
- Master of Science in Digital Fashion Communication, Lecture, 1st year
