Corporate Social Responsibility
People
Course director
Description
The role of corporations in society has been discussed for many decades. In the light of globalization corporations are becoming more and more transnational and the question of their responsibilities has been raised and discussed. In addition, climate change and unethical behavior (even if not against the law) as well as human rights discussions have influenced the debate. Along with the shift from a mere shareholder point of view to a more integrative stakeholder point of view social and environmental responsibilities and the idea of sustainable development have entered the scene.
The overarching concept to address the role of businesses in society is called Corporate Social Responsibility (CSR). The course discusses – with a particular focus on communication – latest trends in standardizing and reporting CSR, in implementing CSR e.g. in supply chains, the role of the consumer and the thread of greenwashing and last but not least the philosophical foundations of CSR and business ethics.
Objectives
- To know, navigate, and criticize the current concepts of CSR and their theoretical roots.
- To reflect and comment on organizational CSR practice and its communication and to identify improvements.
- To challenge and criticize theoretical approaches in light of organizational practice and public issues.
Teaching mode
Mixed
Learning methods
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Examination information
100 % written, closed-book exam
Bibliography
- 25 Years Ago I Coined the Phrase “Triple Bottom Line.” Here’s Why It’s Time to Rethink It.
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Carroll, Archie B.. "Corporate social responsibility" Organizational Dynamics, 44, 2 (2015): 87-96.
10.1016/j.orgdyn.2015.02.002 -
Carter, Craig R., Jennings, Marianne M.. "The role of purchasing in corporate social responsibility: a structural equation analysis" Journal of Business Logistics, 25, 1 (2004): 145-186.
10.1002/j.2158-1592.2004.tb00173.x - Coombs, W., Holladay, S.J.. "The pseudo-panopticon: the illusion created by CSR-related transparency and the internet." Corporate Communications: An International Journal, 18, 2 (2013): 212-227.
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Crane, Andrew, Palazzo, Guido, Spence, Laura J., Matten, Dirk. "Contesting the Value of “Creating Shared Value”" California Management Review, 56, 2 (2014): 130-153.
10.1525/cmr.2014.56.2.130 -
Devin, Bree. "Half-truths and dirty secrets: Omissions in CSR communication" Public Relations Review, 42, 1 (2016): 226-228.
10.1016/j.pubrev.2015.09.004 -
Freeman, E.. "ST and CSR" Stakeholder Theory – The State of the Art: 235-265.
https://doi.org/10.1017/CBO9780511815768 -
Matten, Dirk, Moon, Jeremy. "“Implicit” and “Explicit” CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility" Academy of Management Review, 33, 2 (2008): 404-424.
10.5465/amr.2008.31193458 - Porter, M., Kramer, M.R.. "Creating Shared Value" Harvard Business Review (2011): 63-77.
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Savitz, Andrew W., Weber, Karl. "The sustainability sweet spot" Environmental Quality Management, 17, 2 (2007): 17-28.
10.1002/tqem.20161 -
Schultz, Friederike, Castelló, Itziar, Morsing, Mette. "The Construction of Corporate Social Responsibility in Network Societies: A Communication View" Journal of Business Ethics, 115, 4 (2013): 681-692.
10.1007/s10551-013-1826-8 - Schwartz, Mark S.. Corporate social responsibility: an ethical approach. Peterborough, Ont.: Broadview Press, 2011.
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Seele, Peter, Gatti, Lucia. "Greenwashing Revisited: In Search of a Typology and Accusation‐Based Definition Incorporating Legitimacy Strategies" Business Strategy and the Environment, 26, 2 (2015): 239-252.
10.1002/bse.1912 - Waddock, S., Goggins, B. K.. "The paradoxes of communicating corporate social responsibility" The handbook of communication and corporate social responsibility: 23-43.
- Werther, W. B., Chandler, D.. "Implementation" In Strategic CSR: 119-152.
Education
- Master of Arts in Economics and Communication in Public Management and Policy, Lecture, Area del management e dell'economia, Elective, 2nd year
- Master of Arts in Economics and Communication in Public Management and Policy, Lecture, Corsi a scelta - 12 ects, Elective, 2nd year
- Master of Science in Communication and Economics in Corporate Communication, Lecture, Thematic Area: Corporate Social Responsibility and the Common Good, Elective, 2nd year
- Master of Science in Communication and Economics in Corporate Communication, Lecture, Thematic Area: Organisation and Human Resource Management, Elective, 2nd year
- Master of Science in Communication and Economics in Marketing and Transformative Economy, Lecture, Thematic Area: Organisation and Human Resource Management, Elective, 2nd year
- Master of Science in Communication and Economics in Marketing and Transformative Economy, Lecture, Thematica Area: Corporate Social Responsibility, Elective, 2nd year
- Master of Science in Communication in Communication, Management & Health, Lecture, 2nd year
- Master of Science in Communication in Media Management, Lecture, Thematic Area: Corporate Social Responsibility and the Common Good, Elective, 2nd year
- Master of Science in Communication in Media Management, Lecture, Thematic Area: Organisation and Human Resource Management, Elective, 2nd year
- Master of Science in Digital Fashion Communication, Lecture, 1st year
- Master of Science in Economics in Management, Lecture, Concentration Socially Responsible Management, Elective, 2nd year
