Companies and institutions today need to take into account an
increasing number of publics ready to take action on issues that concern
them, and for which they hold these organizations responsible. The
increasing complexity of social, economic and technological systems is
also the reason why the number of crises that can potentially harm a
company is constantly growing. Active issues management and well
prepared crisis plans have therefore become standard management tools in
Students will learn about the processes and structures of issues and crisis management, both in theory and practice. Through the use of case studies, students learn to design issues and crisis management policies and tools by means of analysis of the problems and the expectations of the public concerned. In a crisis simulation exercise, they will also have the chance to apply and deepen their knowledge on issues and crisis communication.
Selected reading material will be provided in class.
Enrollment required. Limited number of participants.