Digital Fashion Communication: An Introduction
The course will provide students with the methodological tools to conceive, plan and manage new media projects in the field of digital fashion communication. It includes a basic introduction of the relevant technological applications for the fashion industry communication and the different methods for the design and evaluation of digital fashion services, together with the management and promotional tools of web-based fashion communication. When it comes to different levels of knowledge, the above-mentioned competences entail that students should: know current digital fashion applications, technologies and successful practices; know how to plan, run and evaluate digital fashion communication related activities; and be aware of the crucial role played by ICT within the fashion industry. The course is organized in formal (ex-cathedra) lessons complemented by case studies. The assessment will be undertaken in a form of collaborative group projects and a written exam.