From publishing to television, from music and radio to cinema and advertising, from the Web to videogames, contemporary media industry pays a growing attention to transmedia narratives: far from being a completely new phenomenon, present-day transmedia storytelling rely on an increasing “convergent media environment”, where different media link each other and where consumers are often involved in an active and participant manner. The course addresses both the category of narrative and “transmediality” from a theory and history framework, looking at fictional and non-fictional narratives. Having discussed the defining features of narratives and the role of narrative experience in the definition of cultures, identities and communities, the course examines how narrative experience can be translated and transferred across different media and, above all, how it can be developed and projected since the beginning across different media, considering the constraints and opportunities of each one. On this basis, the course approaches the strategic design of transmedia narratives and the management of a transmedia franchise.
Key-concepts and specific case-histories will serve as benchmarks.
As key-concepts, the course will approach, among others, the followings:
Case-histories will include:
H. Jenkins, S. Ford, J. Green, Spreadable Media, New York University Press, 2013.
coursework 30%, final exam (oral) 70%