Online Communication Design
People
Description
The course analyzes the very concept and practices of design of hypermedia. It covers the full project lifecycle, from the very initial stages of user requirements elicitation and engineering, up to the definition of information architecture, design, and prototype production. Different strategies of user requirements’ elicitation will be presented, ranging from more formal ones – interviews, focus groups, etc. – up to more creative ones, entailing co- or participatory-design. In particular, a model called URL: User Requirements with Lego will be presented and discussed. The role of communication will be particularly emphasized, stressing how inadequate communication exchanges might be at the very origin of project failures.
Assessment
The assessment will be undertaken in a form of collaborative group projects (30%) and a written exam (70%).
Education
- Master of Arts in Economics and Communication in International Tourism (ECO), Elective course, Minor in eTourism, 2nd year
- Master of Science in Communication and Economics in Corporate Communication, Elective course, Customer Experience and Value, 2nd year
- Master of Science in Communication and Economics in Corporate Communication, Elective course, Visual and Material Culture, 2nd year
- Master of Science in Communication and Economics in Corporate Communication, Elective course, Crossmedia, Transmedia and Multimodal Communication, 2nd year
- Master of Science in Communication and Economics in Marketing and Transformative Economy, Elective course, Customer Experience and Value, 2nd year
- Master of Science in Communication and Economics in Marketing and Transformative Economy, Elective course, Visual and Material Culture, 2nd year
- Master of Science in Communication and Economics in Marketing and Transformative Economy, Elective course, Crossmedia, Transmedia and Multimodal Communication, 2nd year
- Master of Science in Communication in Media Management, Elective course, Customer Experience and Value, 2nd year
- Master of Science in Communication in Media Management, Elective course, Visual and Material Culture, 2nd year
- Master of Science in Communication in Media Management, Elective course, Crossmedia, Transmedia and Multimodal Communication, 2nd year
- Master of Science in Digital Fashion Communication, Core course, Core Course, 1st year
- Master of Science in Economics and Communication in Financial Communication, Elective course, Elective course, 2nd year