Film Economics and Management

The course investigates how the film industry works and the public policies that support it in Europe. The first part of the course explores the so-called “film value chain”: production, distribution and exhibition (theatrical exhibition, digital release, film broadcasting), maintaining a constant comparison between Europe and the United States. Particular attention will be paid to blockbuster movies in terms of budget, production design, release pattern, promotional strategies and box-office results.

The second part of the course, instead, investigates the public policies that regulate and support film industry in Europe: supra-national policies (European Union and Council of Europe), national policies (national/federal governments) and local policies. In the final lecture, an international co-production will be analyzed as case study for putting into praxis all the contents investigated during the course.

At the end of the course, students will have an in-depth knowledge about the economic principles that govern film business and its trends. Moreover, they will be able to identify the political and socio-cultural factors that influence film industry in different geographic areas.

References

From the big screen to the small ones : digitization is transforming the distribution, exhibition and consumption of movies / A. Pardo. - In: Besides the screen : moving images through distribution, promotion and curation / edited by Virginia Crisp and Gabriel Menotti Gonring. - Basingstoke : Palgrave Macmillan, 2015. - p. 23-45

The vertical axis of film policies in Europe : between subsidiarity and local anarchy / Marco Cucco. - In: Reconceptualising film policies [Archivio elettronico] / ed. by Nolwenn Mingant and Cecilia Tirtaine. - New York : Routledge, 2018. - p. 263-275

Viral marketing strategies in Hollywood cinema / S. Janes. - In: Besides the screen : moving images through distribution, promotion and curation / edited by Virginia Crisp and Gabriel Menotti Gonring. - Basingstoke : Palgrave Macmillan, 2015. - p. 87-104

The contemporary Hollywood film industry / edited by Paul McDonald and Janet Wasko. - Malden, MA [etc.] : Blackwell, 2008

Digital disruption : cinema moves on-line / ed. by Dina Iordanova and Stuart Cunningham. - St Andrews, Scotland : St Andrews Film Studies, 2012

Film marketing into the twenty-first century / Nolwenn Mingant, Cecilia Tirtaine, Joël Augros. - London : BFI, 2015

Hollywood in the new millennium / Tino Balio. - Basingstoke, UK [etc.] : Palgrave Macmillan, 2013

On-demand culture : digital delivery and the future of movies / Chuck Tryon. - New Brunswick : Rutgers University Press, 2013

BRANNON DONOGHUE C. (2017), Localising Hollywood, BFI-Palgrave, London.

CUCCO M. (2018), Learning from Switzerland in the Brexit Era. The MEDIA Programme case study. “Studies in European Cinema”: https://www.tandfonline.com/doi/full/10.1080/17411548.2018.1531504

DE VINCK, S. (2014), The Best Defense is a Good Offense: Putting the European in European-Level Film Support, in The Palgrave Handbook of European Media Policy, edited by K. Donders, C. Pauwels, J. Loisen, New York, Palgrave Macmillan, pp. 329-344.

GANTI T. (2017), Complicating Paradigms of Media Industry Analyses: The Case of Bollywood, in “Economia della cultura”, 4, pp. 511-26.

HAMMETT-JAMART J., MITRIC P., NOVRUP-REDVALL E. (eds.) (2018), European Film and Television Co-production. Policy and Practice, Palgrave, Cham.

SMITS R. (2019), Gatekeeping in the Evolving Business of Independent Film Distribution. Palgrave.