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Film Economics and Management

Description

The course investigates how the film industry works and the public policies that support it in Europe. The first part of the course explores the so-called “film value chain”: production, distribution and exhibition (theatrical exhibition, digital release, film broadcasting), maintaining a constant comparison between Europe and the United States. Particular attention will be paid to blockbuster movies in terms of budget, production design, release pattern, promotional strategies and box-office results.

The second part of the course, instead, investigates the public policies that regulate and support film industry in Europe: supra-national policies (European Union and Council of Europe), national policies (national/federal governments) and local policies. In the final lecture, an international co-production will be analyzed as case study for putting into praxis all the contents investigated during the course.

At the end of the course, students will have an in-depth knowledge about the economic principles that govern film business and its trends. Moreover, they will be able to identify the political and socio-cultural factors that influence film industry in different geographic areas.

References

From the big screen to the small ones : digitization is transforming the distribution, exhibition and consumption of movies / A. Pardo. - In: Besides the screen : moving images through distribution, promotion and curation / edited by Virginia Crisp and Gabriel Menotti Gonring. - Basingstoke : Palgrave Macmillan, 2015. - p. 23-45

The vertical axis of film policies in Europe : between subsidiarity and local anarchy / Marco Cucco. - In: Reconceptualising film policies [Archivio elettronico] / ed. by Nolwenn Mingant and Cecilia Tirtaine. - New York : Routledge, 2018. - p. 263-275

Viral marketing strategies in Hollywood cinema / S. Janes. - In: Besides the screen : moving images through distribution, promotion and curation / edited by Virginia Crisp and Gabriel Menotti Gonring. - Basingstoke : Palgrave Macmillan, 2015. - p. 87-104

The contemporary Hollywood film industry / edited by Paul McDonald and Janet Wasko. - Malden, MA [etc.] : Blackwell, 2008

Digital disruption : cinema moves on-line / ed. by Dina Iordanova and Stuart Cunningham. - St Andrews, Scotland : St Andrews Film Studies, 2012

Film marketing into the twenty-first century / Nolwenn Mingant, Cecilia Tirtaine, Joël Augros. - London : BFI, 2015

Hollywood in the new millennium / Tino Balio. - Basingstoke, UK [etc.] : Palgrave Macmillan, 2013

On-demand culture : digital delivery and the future of movies / Chuck Tryon. - New Brunswick : Rutgers University Press, 2013

BRANNON DONOGHUE C. (2017), Localising Hollywood, BFI-Palgrave, London.

CUCCO M. (2018), Learning from Switzerland in the Brexit Era. The MEDIA Programme case study. “Studies in European Cinema”: https://www.tandfonline.com/doi/full/10.1080/17411548.2018.1531504

DE VINCK, S. (2014), The Best Defense is a Good Offense: Putting the European in European-Level Film Support, in The Palgrave Handbook of European Media Policy, edited by K. Donders, C. Pauwels, J. Loisen, New York, Palgrave Macmillan, pp. 329-344.

GANTI T. (2017), Complicating Paradigms of Media Industry Analyses: The Case of Bollywood, in “Economia della cultura”, 4, pp. 511-26.

HAMMETT-JAMART J., MITRIC P., NOVRUP-REDVALL E. (eds.) (2018), European Film and Television Co-production. Policy and Practice, Palgrave, Cham.

SMITS R. (2019), Gatekeeping in the Evolving Business of Independent Film Distribution. Palgrave.

People

 

Cucco M.

Course director

Additional information

Semester
Spring
Academic year
2019-2020
ECTS
3
Language
English
Education
Master of Science in Communication in Media Management, Core course, Core Course, 1st year