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Product Innovation, Creativity, and Design Thinking


Peter P.

Course director


Course objectives
By the end of this course students will be able to identify, describe, integrate, and apply concepts and theories related to innovation, creativity, and design thinking to better serve the formulation of new products. Innovation and new products ideas are going to be analysed and discussed from a marketing/organizational, cultural, and societal perspective.

Course description
This course focuses on new product development/innovation and issues related to the overall management of product innovation in the context of entrepreneurial opportunity, start-up ventures, existing organizations, and society. The emphasis is on innovation, creativity, and design thinking with the adoption of a marketing and organizational lens.
Learning methods
The course will be online asynchronous with synchronous check-ins according to the schedule posted online.

Attendance and participation to the synchronous check-ins is requested according to the schedule posted online and constitutes 10% of the final grade.

Examination information
Attendance and Participation to synchronous sessions
Case Analysis
Final Exam

Required material
All the required reading material is going to be posted on the i-corsi platform or available for purchase at USI at the beginning of the course.
No main textbook is required.