Search for contacts, projects,
courses and publications

Transmedia Narratives

Description

Course Objectives

Having discussed the defining features of media narratives, the course aims to examine how narrative experience can be “expanded” across different media, considering the constraints and opportunities of each one, and the overall economic and cultural framework. On this basis, the course approaches the strategic design of transmedia narratives and the management of a transmedia franchise. At the end of the course, the students will be able to:

  • Understand the theoretical debate around contemporary transmedia phenomena
  • Analyse a transmedia franchise across different platforms
  • Develop a transmedia project
  • Create a transmedia project.

Course Description

From publishing to television, from music and radio to cinema and advertising/branded entertainment & content, from the web and social media to videogames, contemporary media industry pays a growing attention to “transmedia narratives” or “transmedia storytelling” (as defined by Henry Jenkins): far from being a completely new phenomenon, present-day transmedia storytelling rely on an increasing “convergent media environment”, where different media link each other and where consumers are often involved in an active and participant manner. The course addresses both the category of narrative and “transmediality” from a theory and history framework, looking at fictional (scripted) and non-fictional (unscripted) narratives.

Key-concepts and specific case-histories will serve as benchmarks. As key-concepts, the course will approach, among others, the followings:

-transmedia storytelling vs. cross-platform narratives;

-transmedia genres (such as fantasy, crime, sci-fi and so on);

-transmedia characters;

-transmedia fictional world (and world-building);

-transmedia brands and franchises;

-transmedia and “spreadable media”;

-transmedia writing, creation and production;

-transmedia consumers and fandom;

-transmedia industrial strategies;

-transmedia TV and transmedia formats

-transmedia and complex narratives (ie. contemporary TV series)

Learning Methods

The course follows a simple format: I will deliver an opening lecture. That lecture will establish some of the contextual and historical issues having to do with the topic being discussed, during a particular week, and will give a particular grid to use for students’ work. The second half of the class will be devoted to students’  practical works presentation and discussion. During the semester, students will present three works, each one related to a particular skill: 1) analyze a transmedia franchise (Analysis/individual); 2) develop an already existent media franchise (development/group); 3) create and “produce” a fresh transmedia franchise or a “transmedia TV format” (final project, writing/group).

Attendance

Attendance is recommended

Examination Information

The final evaluation depends on a personal discussion about the three projects developed during the semester (Work 1: Analysis; Work 2: Development; Work 3: Writing/Creation), and particularly, on the final project. The projects discussed and presented in class are valued 30% of the final mark, the final oral discussion (grounded on the projects) 70%.

Required Material

General Bibliography for the course:

H. Jenkins, Convergence culture, NYU Press;

Derek Johnson, Media Franchises: Creative Licensing and Collaboration in the Creative Industries, NYU, 2013

Jason Mittell, Complex TV. The Poetics of Contemporary Television Storytelling, New York University Press, 2015

S. Guynes, D. Hassler-Forest, Star Wars and the History of Transmedia Storytelling, Amsterdam University Press, 2018.

 

Other specific readings will be mentioned during the class.

People

 

Scaglioni M.

Course director

Additional information

Semester
Fall
Academic year
2020-2021
ECTS
3
Language
English
Education
Master of Science in Communication and Economics in Corporate Communication, Elective course, Customer Experience and Value, 2nd year

Master of Science in Communication and Economics in Corporate Communication, Elective course, Visual and Material Culture, 2nd year

Master of Science in Communication and Economics in Corporate Communication, Elective course, Crossmedia, Transmedia and Multimodal Communication, 2nd year

Master of Science in Communication and Economics in Marketing and Transformative Economy, Elective course, Customer Experience and Value, 2nd year

Master of Science in Communication and Economics in Marketing and Transformative Economy, Elective course, Visual and Material Culture, 2nd year

Master of Science in Communication and Economics in Marketing and Transformative Economy, Elective course, Crossmedia, Transmedia and Multimodal Communication, 2nd year

Master of Science in Communication in Media Management, Elective course, Customer Experience and Value, 2nd year

Master of Science in Communication in Media Management, Elective course, Visual and Material Culture, 2nd year

Master of Science in Communication in Media Management, Elective course, Crossmedia, Transmedia and Multimodal Communication, 2nd year

Master of Science in Economics and Communication in Financial Communication, Elective course, Elective course, 2nd year