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Global Corporate Communication


Course objectives
• Understand globalization and its impact on corporate communication
• Understand principles of global corporate communication that can help you design a global communication strategy for your employer
• Understand how societal culture, media culture, political system, and economic system vary from country to country and region to region thus posing challenges for global corporate communication
• Apply your knowledge in this class to analyse how an organization in a different country dealt with a crisis to its reputation

Course description 
• teaches you to understand the communication principles for organizations of different types (corporations, NGOs, government agencies) in different parts of the world. 
• Helps you relate to rapid globalization including the explosion of Information and Communication Technology (ICT) as it relates to corporate communication
• Provides you with insights on the communication principles that you can use to set global communication programs for multinational organizations
• Discusses cultural differences that influence how the global communication program is applied in different parts of the world
• Stresses application of concepts to practical situations with a small-group case study exercise

In sum, this course helps you better understand global corporate communication preparing you to either work with a multinational organization in your professional career or to prepare you for a research career in international communication. This course also seeks to encourage critical thinking through in-class discussions.

Learning methods 
Group project; in-class discussions among peers as well as with the professor

This class follows USI regulations on attendance.

Examination information 

• Written Examination – 6 pts (60% of the total grade)
• Case Study Analysis – Written paper 2.5 pts (25 % of the total grade)
• Case Study oral presentation - .5 pt (5 % of the total grade)
• Professionalism and Course participation 1 pt (10 % of the grade)

Required reading

Sriramesh, K., & Vercic, D. (2020). The Global Public Relations Handbook: Theory, Research, and Practice. New York: Routledge.


1. Vercic, D., Grunig, L. A., & Grunig, J. E. (1996). Global and specific principles of public relations.  In H. Culbertson & N. Chen (Eds.), International public relations: A comparative analysis. Mahwah, NJ: Lawrence Erlbaum.

2. Lim, S., Goh, J., & Sriramesh, K. (2005). Applicability of the generic principles of excellent public relations in a different cultural context: The case study of Singapore.  Journal of Public Relations Research, 17(4), pp. 315 – 340.

3. Sriramesh, K., & White, J. (1992). Societal culture and public relations.  In J. E. Grunig (Ed.), Excellence in public relations and communication management. Hillsdale, NJ: Lawrence Erlbaum.

4. Lowndes, F. Stephens. (1991). The world's media systems: An overview. In J. C. Merril (Ed.) Global Journalism. White Plains, NY: Longman.



Sriramesh K.

Course director

Additional information

Academic year
Master of Science in Communication and Economics in Corporate Communication, Elective course, Corporate Social Responsibility and the Common Good, 2nd year
Master of Science in Communication and Economics in Marketing and Transformative Economy, Elective course, Corporate Social Responsibility and the Common Good, 2nd year
Master of Science in Communication in Media Management, Elective course, Corporate Social Responsibility and the Common Good, 2nd year